The Brand Sprint

Your startup has eight seconds to explain itself. Most waste them.

We help seed and Series A founders find the words that make investors, customers, and talent get it — immediately.

Book a 30-minute call ➔
Results from our founders

Cohere

A verbal brand identity for AI startup Cohere.

Raised $40M Series A Currently valued at $6.8B

Muon Space

A verbal identity for satellite startup Muon Space.

Raised $56M Series B Currently valued at >$500M

Mechanical Orchard

A brand story for AI startup Mechanical Orchard.

Raised $24M Series A Currently valued at >$300M
"Thanks for all of your work on Cohere. It was great seeing you in action."
Aaron Brindle, Partner — Radical Ventures
What you get

Two weeks. One clear story. Everything you need to go to market with confidence.

$5,000
2 weeks, start to finish
01

Brand Brief

A polished document you can hand to any designer, developer, or agency. Everything in one place, ready to be applied.

02

Core Messaging

Your one-sentence pitch, audience-specific benefits, and the messaging pillars that keep your story consistent across every touchpoint.

03

Tone of Voice

How your brand sounds. A practical guide with headline starters, do's and don'ts, and real examples your team can use immediately.

04

Landing Page

A ready-to-launch one-page site that puts your new story to work. Designed, written, and built — with the option to expand into a full website.

Who's behind this

Led by a Creative Director who's launched brands at Google, Apple, and Nike.

Justin Li spent nearly 15 years at Google — including Creative Lab, Brand Studio, and DeepMind — on teams that delivered the Alphabet rebrand, Waymo, and global campaigns for AI tools like AlphaFold. His work has been recognized at Cannes Lions, D&AD, and One Show. He's also held roles at Apple, Nike, R/GA, and Rethink.

Now he works with startup founders who are building something real but haven't found the words for it yet.

Google Apple Nike DeepMind R/GA
Brands we've worked with
Ideal for

Just raised a round

You have the product and the capital. Now you need the story that turns attention into traction before your next milestone.

Outgrew your DIY brand

The Canva logo and founder-written copy got you this far. But investors and enterprise buyers expect more. Time to level up.

Preparing to fundraise

Your pitch deck needs a narrative that makes VCs lean in. Clear positioning is the difference between "interesting" and "let's talk terms."

The right story can
change everything.

30 minutes. No pitch, no pressure. Let's see if we can help.

Book a call ➔